The Problem
Most law firms have multiple marketing vendors, each reporting their own metrics in their own way — and none of them have a complete picture of how all the pieces fit together. The result is a marketing program where no one is accountable for the full funnel, and budget decisions are made on incomplete information.
An independent marketing audit gives you the complete picture — what's performing, what's underperforming, where budget is being wasted, and where the biggest opportunities are. It's the foundation for making better marketing decisions.
What's Included
Comprehensive technical SEO audit plus AI search visibility analysis — covering site architecture, keyword performance, content gaps, and AI platform presence.
PPC and LSA campaign performance analysis — evaluating spend efficiency, targeting, ad quality, landing page performance, and competitive positioning.
Conversion rate analysis of your website — page speed, mobile experience, form design, trust signals, and user journey optimization.
Review profile analysis across Google, Avvo, Martindale-Hubbell, and other platforms — with competitive benchmarking in your market.
Detailed competitive analysis of your top 3–5 competitors across all digital marketing channels — identifying gaps and opportunities.
A prioritized, actionable 90-day roadmap that translates audit findings into a concrete implementation plan with estimated impact levels.
Our Process
We start with a 60-minute discovery call to understand your firm, your goals, your current marketing activities, and what you're most concerned about. This context shapes the entire audit.
We request access to your analytics, ad accounts, GBP, and other data sources — and conduct our own independent research on your competitive landscape.
Our team conducts a thorough analysis across all channels — combining quantitative data analysis with qualitative strategic assessment.
We prepare a comprehensive written report with findings, benchmarks, and specific recommendations — organized by priority and estimated impact.
We present the audit findings in a live session with your team — walking through the key findings, answering questions, and discussing the 90-day action plan.
Practice Areas
Comprehensive audits for PI firms evaluating the full competitive landscape and case acquisition funnel.
Marketing audits for family law practices with a focus on local search and reputation management.
Audits for criminal defense firms evaluating urgency-driven search performance and conversion.
Marketing audits for workers' comp practices targeting injured workers in competitive markets.
Campaign-specific audits for mass tort practices evaluating case acquisition efficiency.
Comprehensive audits for multi-practice firms evaluating performance across all practice areas.
Client Testimonials
"Marketing for Justice is the single best investment I have made as a marketing professional."
"Marketing for Justice has been invaluable. I've learned so much in such a short period of time. After every session, I have multiple things to present to my team that help us grow and get better."
"Marketing for Justice helps me break through all the noise of the marketing industry and put a laser focus on what is working for others in law firm marketing."
"What a refreshing surprise. Marketing for Justice has been fantastic. They are focused and informative but very open to discussion."
FAQ
Everything you need to know about our marketing audit process.
Request an Audit
Tell us about your firm and we'll schedule a discovery call to scope your audit and explain exactly what you'll receive.