Marketing Audits for Law Firms

Find Out Exactly What's
Working, What Isn't,
And Why.

Most law firms are spending marketing budget without a clear picture of what's actually driving cases. Our comprehensive marketing audits give you an independent, expert assessment of your entire digital marketing program — with a prioritized action plan to fix what's broken and double down on what's working.

All Channels
SEO, GEO, PPC, LSA, CRO, Reviews
Independent
Objective third-party assessment
Actionable
90-day prioritized action plan
Competitive
Benchmarked against your market
Marketing Audit Dashboard
24 Issues Found
Channel Performance
Score / 100
SEO
0
Critical
GEO / AI Search
0
Critical
PPC
0
Needs Work
LSA
0
Needs Work
Website CRO
0
Critical
Reviews
0
Good
Overall Score: 48 / 100 MFJ Audit Complete

The Problem

You're Spending Budget
Without Knowing
What's Actually Working.

Most law firms have multiple marketing vendors, each reporting their own metrics in their own way — and none of them have a complete picture of how all the pieces fit together. The result is a marketing program where no one is accountable for the full funnel, and budget decisions are made on incomplete information.

An independent marketing audit gives you the complete picture — what's performing, what's underperforming, where budget is being wasted, and where the biggest opportunities are. It's the foundation for making better marketing decisions.

Independent
no vendor bias — we assess your marketing program objectively, without an agenda
Full-Funnel
we evaluate every channel and how they work together, not just individual metrics
Prioritized
every recommendation is ranked by impact and implementation complexity
Actionable
you leave with a 90-day roadmap, not just a list of problems

What's Included

Comprehensive Marketing Audit
Across Every Channel

SEO & GEO Audit

Comprehensive technical SEO audit plus AI search visibility analysis — covering site architecture, keyword performance, content gaps, and AI platform presence.

Paid Media Audit

PPC and LSA campaign performance analysis — evaluating spend efficiency, targeting, ad quality, landing page performance, and competitive positioning.

Website CRO Audit

Conversion rate analysis of your website — page speed, mobile experience, form design, trust signals, and user journey optimization.

Reputation Audit

Review profile analysis across Google, Avvo, Martindale-Hubbell, and other platforms — with competitive benchmarking in your market.

Competitive Analysis

Detailed competitive analysis of your top 3–5 competitors across all digital marketing channels — identifying gaps and opportunities.

90-Day Action Plan

A prioritized, actionable 90-day roadmap that translates audit findings into a concrete implementation plan with estimated impact levels.

Our Process

How We Conduct
Your Marketing Audit

01

Discovery Call

We start with a 60-minute discovery call to understand your firm, your goals, your current marketing activities, and what you're most concerned about. This context shapes the entire audit.

02

Data Access & Collection

We request access to your analytics, ad accounts, GBP, and other data sources — and conduct our own independent research on your competitive landscape.

03

Analysis

Our team conducts a thorough analysis across all channels — combining quantitative data analysis with qualitative strategic assessment.

04

Report Preparation

We prepare a comprehensive written report with findings, benchmarks, and specific recommendations — organized by priority and estimated impact.

05

Presentation & Q&A

We present the audit findings in a live session with your team — walking through the key findings, answering questions, and discussing the 90-day action plan.

Practice Areas

Marketing Audits for
Every Consumer Law Practice

Personal Injury

Comprehensive audits for PI firms evaluating the full competitive landscape and case acquisition funnel.

Family Law

Marketing audits for family law practices with a focus on local search and reputation management.

Criminal Defense

Audits for criminal defense firms evaluating urgency-driven search performance and conversion.

Workers' Compensation

Marketing audits for workers' comp practices targeting injured workers in competitive markets.

Mass Tort

Campaign-specific audits for mass tort practices evaluating case acquisition efficiency.

Multi-Practice Firms

Comprehensive audits for multi-practice firms evaluating performance across all practice areas.

Client Testimonials

What Law Firm Marketers
Say About Us

"Marketing for Justice is the single best investment I have made as a marketing professional."

P
Patti M.
Marketing Director, Steinberg Law Firm

"Marketing for Justice has been invaluable. I've learned so much in such a short period of time. After every session, I have multiple things to present to my team that help us grow and get better."

Alex S.
Marketing Manager, Grungo Colarulo

"Marketing for Justice helps me break through all the noise of the marketing industry and put a laser focus on what is working for others in law firm marketing."

Jennifer E.
Marketing Director, Tobias & Comer

"What a refreshing surprise. Marketing for Justice has been fantastic. They are focused and informative but very open to discussion."

Jan A.
Marketing Director, Gallon Takacs & Boissoneault

FAQ

Marketing Audit
Questions Answered

Everything you need to know about our marketing audit process.

Our marketing audits cover the full digital marketing ecosystem for your law firm: SEO (technical, on-page, and off-page), GEO and AI search visibility, PPC campaign performance and efficiency, LSA management and optimization, website conversion rate and user experience, review profile and reputation management, and overall marketing spend allocation. We deliver a comprehensive written report with prioritized recommendations — not a generic checklist, but a specific action plan for your firm.

Most 'free audits' are automated reports generated by tools like SEMrush or Ahrefs, dressed up with your logo. They identify technical issues but provide no strategic context, no competitive analysis, and no prioritization. Our audits are conducted by experienced law firm marketing specialists who understand the specific competitive dynamics of legal marketing, the economics of personal injury and consumer law, and the nuances of what actually drives case acquisition — not just website traffic.

Marketing audits are most valuable for law firms in three situations: (1) firms that are spending significant marketing budget but aren't sure what's working; (2) firms that have recently hired a new marketing director or CMO who needs a clear picture of the current state; and (3) firms that are considering a new agency relationship and want an independent assessment of their current performance before making a change.

A comprehensive marketing audit typically takes 2–3 weeks from kickoff to delivery of the final report. This includes an initial discovery call, data access and collection, analysis, and preparation of the written report and presentation. We don't rush audits — the value is in the depth of the analysis and the specificity of the recommendations.

Both — but the recommendations are the most important part. We don't just tell you what's wrong; we tell you what to do about it, in what order, and why. Every finding in our audit report is accompanied by a specific, actionable recommendation with an estimated impact level and implementation priority. We also provide a 90-day action plan that translates the audit findings into a concrete roadmap.

Yes — and this is one of the most common use cases for our audits. If you're uncertain whether your current agency is delivering value, an independent audit provides an objective assessment. We evaluate performance against industry benchmarks, identify gaps and inefficiencies, and give you the information you need to have an informed conversation with your current agency — or to make a change.

Request an Audit

Get a Clear Picture of
Your Marketing Performance

Tell us about your firm and we'll schedule a discovery call to scope your audit and explain exactly what you'll receive.

Full-channel marketing audit (SEO, GEO, PPC, LSA, CRO, Reviews)
Competitive benchmarking in your market
Prioritized findings with impact levels
90-day action plan delivered in a live presentation

No commitment. No sales pressure. Just a strategic conversation.